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Product: Book - Paperback
Title: Database Design for Mere Mortals: A Hands-On Guide to Relational Database Design, Second Edition
Publisher: Addison-Wesley Professional
Authors: Michael J. Hernandez
Rating: 5/5
Customer opinion - 5 stars out of 5
Excellent for beginners


How the title say with clear words, this is a Book for Mere Mortals (and obviously beginners).There is not any database's theory like algebra and so on, but if you aren't a expert you don't care about it.With this book you can well-design a database using simple tecniques, but with the same great results of Normalizations procedures.



Product: Book - Paperback
Title: Persuasive Online Copywriting: How to Take Your Words to the Bank
Publisher: Wizard Academy Press
Authors: Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis
Rating: 5/5
Customer opinion - 5 stars out of 5
Small In Size, But Big In Content...


The short, focused chapters make for a quick and easy read.

Having read just about every book written so far on the subject online copywriting, I must say, that while "Persuasive Online Copywriting" is not the longest book on the subject, but it may be the most useful.

One topic in particular that Bryan and Jeffrey address that I have not seen covered in other books is the concept of writing for specific personalities and visitor types.

This is an area in which I have conducted extensive split-testing, and when done properly, tailoring your copy and navigational paths to specific visitor personas, can greatly improve your conversion rates.

Another reviewer of this book mentioned that it was a bit too in depth for someone with no background in copywriting and that she became lost with subjects such as "Franking" and "Poetic Meter". This may be a valid concern for some readers.

It is my understanding that Bryan and Jeff are students of Roy Williams, author of the "Wizard of Ads" line of books. They even teach a workshop for Roy's students called "Wizards of Web". For those who find some of the concepts mentioned in this book difficult to understand, I recommend first reading a couple of Roy's books. They will give you a good foundation to transition into a deeper understanding of "Persuasive Online Copywriting".

While the copywriting portion of the book is great, I feel that the most important area is the last section of the book, "Understanding Online Conversion". Effective and persuasive copywriting is only one segment of improving your website's conversion rates. And this section of the book gives a good foundation and overview of the overall conversion process.

In my opinion "Persuasive Online Copywriting" should be on the bookshelf of every serious online copywriter, business owner and marketer.



Product: Book - Paperback
Title: How to Buy, Sell, & Profit on eBay: Kick-Start Your Home-Based Business in Just Thirty Days
Publisher: HarperResource
Authors: Adam Ginsberg
Rating: 5/5
Customer opinion - 5 stars out of 5
The Only eBay Book You'll Ever Need


Who knew a business book could be this great? Most of them are dry, dry, dry, boring and dry. Conversational and entertaining in tone, valuable and educational in content - this book kept me interested from the first page to the last. By the end, my excitement had grown so much I immediately got on eBay and turned my buyers's account into that of a seller. Ginsberg's first hand experience is both invaluable and incredibly rare in the glutted and mostly redundant eBay book marketplace. He teaches you how to stand out and create a niche for yourself in the goldmine that is the world's largest shopping mall. Armed with his book, I'm ready to go.



Product: Book - Paperback
Title: Cascading Style Sheets: The Definitive Guide, 2nd Edition
Publisher: O'Reilly
Authors: Eric A. Meyer
Rating: 5/5
Customer opinion - 5 stars out of 5
Well Focused


I was surprised when I first came across this book. Initially I assumed that that the subject would be too small to sustain a whole book but that's not the case.
There is a wealth of information in here about Cascading Style Sheets. Whilst it's true that there may be nothing here that searching the web can't elicit, it's so much more useful to have the information to hand that I'd certainly recommend it as a worthwhile purchase.
Since I always try to make the appearance of my web pages browser independent, I found the information on browser compatability particularly useful.