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Product: Book - Paperback
Title: Data Mining Techniques : For Marketing, Sales, and Customer Relationship Management Publisher: *Wiley Computer Publishing Authors: Michael J. A. Berry, Gordon S. Linoff Rating: 4/5  The authors explain in a detailed way the most popular Data Mining techniques. The topics about Neuronal Networks, Decision Trees, Market-Basket Analysis and Memory-Based Reasoning are excellent. I think the topic Genetic Algorithms could be a bit more developed, but for the beginner is a good first overview. I have missed a topic about fuzzy logic. Given that the 90% of Data Mining projects are based on Marketing (1:1), the book is absolutely suitable for starting with these concepts, although I feel the book can be used in any other field (Just-In-Time Inventory, Demand Forecasting, Supply Value Chain, etc.) In my opinion, it was very useful for my work and I considered it as a reference book.
Product: Book - Paperback
Title: Microsoft Exchange Server 2003 Administrator's Pocket Consultant Publisher: Microsoft Press Authors: William R. Stanek Rating: 5/5  I'm an IT professional and have been reading the new crop of books on Exchange Server 2003. I have to admit, many of the books out there are disappointing but this WAS NOT one of them. I can not express how helpful this book was to me. I can not think of a chapter in this book that I did not learn something from. It was my first Stanek book and I have to say that I wish I found him earlier. This book was well done and worth every penny! Thank you William Stanek for an excellent book! I found more useful information in this book than any other on the subject. And anyone having trouble finding what they are looking for are unfamiliar with the "index" or they didn't even read this book. As an example, SSL which a previous reviewer says wasn't covered is discussed extensively; it is part of the core discussion on using Virtual Servers with Exchange and that is the subject of no less than two chapters. Similarly, MX records are discussed 4 different times as they relate to various Exchange features. And relay restrictions is covered in several areas and is also part of a 3 pages discussion on setting and using relay restrictions. I was amazed by how well this book gets across the gist of Exchange so effectively! I thought that the Mailbox Administration, Exchange Client, Mobile Access, and Store Administration coverage was really well done. The Message Transfer and Routing section really saved me too. The back up and recovery coverage, Virtual server, public folders and storage groups explanations were all concise and very comprehensive. A job well done!
Product: Book - Paperback
Title: Java for the Web with Servlets, JSP, and EJB: A Developer's Guide to J2EE Solutions Publisher: Sams Authors: Budi Kurniawan Rating: 5/5 This book is a must-have for those who want to learn to program for the web with Java. This is one of the best book I ever bought. Examples are well designed and explained. I particularlylike the fact that the author gives step-by-step instructions onhow to reproduce the examples.If you're new to Java, buy this book first. Your money is worththree times.
Product: Book - Paperback
Title: Persuasive Online Copywriting: How to Take Your Words to the Bank Publisher: Wizard Academy Press Authors: Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis Rating: 5/5 Are you like me in buying every self-help or non-fiction book to bring in more business? One problem. When do we have the time to read them? This book simply won't let that happen with its short chapters, personable style, and valuable information on how to keep visitors clicking until they make the buy. This book is the how. How to take all the theories and whys discussed by other authors and make it happen. I have trouble with theories because they don't help me visualize the application of such theories. This book stays away from whys and shows you how. When I started reading the book, several big projects got thrown my way leading to late night reading being replaced by late night working. Every now and then, I took a break and breezed through this book reading many pages in a brief time while gaining new knowledge and a refresher in creative writing as it applies to online copy. Non-fiction is my thing when it comes to writing. Over time, I have forgotten creative techniques for adding spice to copy. The authors jolted memories of high school English classes where we learned about the different poetic styles (iambic pentameter, alliteration, meter, etc) and to avoid using passive verbs. Not only that, but also they cover how to write for different personalities. Already getting high traffic to your site? That means you know how to draw attention and interest. But, how are you doing in building desire so that they take action? Hmm... could that be the challenge? The authors drive toward long-term results by engaging your visitors and leading the way for them to get what they need and be satisfied with it. I'm familiar with a few techniques discussed in the book, but many may not be. It depends on what you do with regard to the Web site. I understand making a Web site usable and getting visitors to the site. My Web site's weakness is converting visitors into customers. Marketing pros may succeed with creating a desire, but have trouble with visitors taking action. The authors cover all the areas needed to persuade via the Internet from "notice me!" to "be happy with me!" Are you thinking, "More technology! We need more technology to make this work?" We've taken technology for granted, but all it can do is what human programmers program it to do. Technology doesn't know human nature. It doesn't know how to feel or need something. People do and can convey what they know with words. Words make the sale. Technology ensures the words get their say (by quickly loading the Web page and functioning the way it should) and to push the sale through the back-end process (taking the order, managing inventory, etc.). This is where conversion principles apply. The authors share simple processes for improving conversion rates. A splash page is the "introduction" page to a Web site. It's flashy, colorful, and cool. But it's a waste of time. It gets in the way of the core material. Customers don't care how good your designers are, they care about what you can give them and that comes through words and good online copy. It's time for the online world to get what print mastered many years ago. The authors' witty writing style makes the book enjoyable to read without sacrificing wisdom. They practice what they preach and it's no wonder that GrokDotCom.com, the site behind Future Now, Inc. is a success. Time has come to let go of what's in it for the company and think of what's in it for the customer. In time, you shall reap the rewards at the bank.
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