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Product: Book - Paperback
Title: Data Mining Techniques : For Marketing, Sales, and Customer Relationship Management
Publisher: *Wiley Computer Publishing
Authors: Michael J. A. Berry, Gordon S. Linoff
Rating: 1/5
Customer opinion - 1 stars out of 5
Too many words and little content


although I am a mathematician, this book would be unbored for me. it was written clearly, everybody that is interested in the concept of data mining can easily understand it. there is no so much complexity. Especially the link with the marketing was constructed strongly, I wanna advise this book for the business analysists, statisticians and marketers and ....



Product: Book - Hardcover
Title: MCSA/MCSE Self-Paced Training Kit (Exam 70-290): Managing and Maintaining a Microsoft Windows Server 2003 Environment
Publisher: Microsoft Press
Authors: Dan Holme, Orin Thomas
Rating: 2/5
Customer opinion - 2 stars out of 5
Look elsewhere


Poorly written and way out of context. My advice to anyone wishing to learn the real ins and outs of 2003 server would be to buy Mark Minasi's book - he offers much better advice geared towards the real world and his chapter on DNS is far superior to the drivel written in this publication.I particuarly dislike the monotonous tone that so often is the down fall of Microsoft publications. On the upside - this book is given it's blessing by *Microsoft* - so it must have something going for it. The section on Group Policy is not bad.However - just go to Borders and compare the difference - Minasi's book on 2003 server is *the* bible to have with regards to decent technical writing and explanantions of real world situatios with regards to 2003 server.



Product: Book - Paperback
Title: Visual Basic 6 How to Program
Publisher: Prentice Hall
Authors: Harvey M. Deitel, Paul J. Deitel, Tem Nieto, T.R. Nieto
Rating: 5/5
Customer opinion - 5 stars out of 5
Excellent for Beginners


I found this book easy to read and use. No previous programming experience necessary. You can just jump right in to the world of VB immediately with this book. With the CD, the user can start playing right a way. Have fun.



Product: Book - Paperback
Title: The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Publisher: New Riders Press
Authors: Marty Neumeier
Rating: 5/5
Customer opinion - 5 stars out of 5
The Strunk and White of branding


I liked the book a lot. The back cover makes a comparison to McLuhan, but it reminded me of Strunk and White in The Elements of Style. What Strunk and White did for writers, Neumeier has done for branders by compressing the best thinking into a slim volume that delivers the fundamentals in an entertaining way. He also follows the Strunkian dictum to omit needless words. How many marketing books can you say that about? McLuhan did not hold up well over the years. I think Neumeier will.