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Product: Book - Paperback
Title: The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Publisher: New Riders Press
Authors: Marty Neumeier
Rating: 5/5
Customer opinion - 5 stars out of 5
branding for the rest of us


If you need to understand branding, you need this book. Unlike many business tomes that read like consultant voodoo, this one is authoritative, practical and as gratifying to look at as it is to read. I finished Neumeier's book energized with new ideas and ways to apply them.



Product: Book - Paperback
Title: Robin Williams Design Workshop
Publisher: Peachpit Press
Authors: Robin Williams, John Tollett
Rating: 5/5
Customer opinion - 5 stars out of 5
Right to the point


Basic design and typographic principles are taught in a title which is illustrated with hundreds of design examples and which clearly remarks on how designs may be effective or ineffective. From assessing before-and-after examples to considering different designs for business cards, advertising and web sites, Design Workshop provides a well-rounded foundation for beginners.



Product: Book - Paperback
Title: Designing Web Usability : The Practice of Simplicity
Publisher: New Riders Press
Authors: Jakob Nielsen
Rating: 4/5
Customer opinion - 4 stars out of 5
Book for the whole team


This is an excellent book that I would recommend for anyone involved with development of web content. This includes not only the technical person laying out the actual web page, but the managers responsible for certain segments (e.g., tech support for your company), and all the way up to a CEO who wants the company web site to be an integral part of the business.
The book covers issues about how to design an individual page. The importance of color choices for anchors, screen real estate, older browsers, and slow connections. To backup his positions, the author constantly cites studies and includes statistical information.
The author then steps back from the individual page and looks at an entire site. He touches on consistency, metaphors, and navigation. Oh.. and *content* There is no substitute.
The author also has chapters on a wide range of other issues such as designing specifically for internal Intranet use, international considerations, and the future of the web (i.e., the computer with its crisp 17" monitor may not be the primary device for accessing the web).
I only had two problems with this book. First, I came away with a wealth of ideas, but I did not of the knowledge to implement them. This book needs a companion book describing the "how to".
Second, I hated the binding and to a lesser extent the basic layout. I found this moderately amusing for a book about "usability".
If you are involved at any level with web development, this book should be on your shelf... *after* you have read it.



Product: Book - Hardcover
Title: CRCP Crystal Reports Certified Professional All-In-One Exam Guide (All-in-One)
Publisher: McGraw-Hill Osborne Media
Authors: Annette Harper
Rating: 4/5
Customer opinion - 4 stars out of 5
If you are preparing for the CRCP, you need this book.


The CRCP exams for version 10 Crystal Reports are difficult without taking instructor led courses. This book gives detailed information that is critical when preparing for these exams.