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Product: Book - Paperback
Title: The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Publisher: New Riders Press
Authors: Marty Neumeier
Rating: 4/5
Customer opinion - 4 stars out of 5
Bravo!


Finally, a book that slices like a hot knife through all of the turgid, pseudo-academic nonsense that surrounds branding. Neumier provides clear, unforgetable object lessons in a compelling, beautifully designed format. Students of branding will not find a better, more inspiring primer on this subject. Bravo to Mr. Neumier for using his unique career experience in design and business to provide the kind of compelling read that was long overdue in this arena. It has been placed on the course list for my graduate students and each new member of my team at Ogilvy recieves it alongside their other training materials.
I wish I had written it myself.



Product: Book - Paperback
Title: OpenGL(R) Programming Guide: The Official Guide to Learning OpenGL, Version 1.2 (3rd Edition)
Publisher: Addison-Wesley Professional
Authors: Mason Woo, Jackie Neider, Tom Davis, Dave Shreiner, OpenGL Architecture Review Board
Rating: 5/5
Customer opinion - 5 stars out of 5
A must buy ... !!!


I'm new to graphics programming. I started out by programming in DirectX, using LaMothe's "Windows Game Programming for Dummies". The book was OK, but due to the extreme confusion of DirectX, I wasn't able to understand past chapter 3.
So, if you're confused about DirectX and really need to program in OpenGL, that's the best book to buy. The book takes you step by step from scratch to building up your program. Tons of coding examples are included in the book, and are very well documented. What's good about this book is all the coding examples are based on the C language. So, if you're not a good C++ programmer, or a better C than a C++ programmer, then this is the book to get.
One drawback about the book, is it doesn't include a CD. So, you have to write all the code yourself. That gives you a hands-on experience. The book also doesn't include the GLUT library, and most of the examples in the book use it. So you have to download it. ...



Product: Book - Paperback
Title: Starting an eBay Business for Dummies
Publisher: For Dummies
Authors: Marsha Collier
Rating: 3/5
Customer opinion - 3 stars out of 5
Not helpfull


This book is very vague...I thought that she would give somekind of paperwork/computer/method of organizing and keeping track of things, but she glosses over (in my opnion) the details that one needs to become a powerseller! You'll probably see my copy up for sale on ebay soon!



Product: Book - Hardcover
Title: The Visual Display of Quantitative Information
Publisher: Graphics Press
Authors: Edward R. Tufte
Rating: 5/5
Customer opinion - 5 stars out of 5
Wonderful examples of how to present information


This is the first of Edward Tufte's brilliant trilogy on how information should be displayed. The Visual Display of Quantitative Information is about pictures of numbers. Envisioning Information is about picturing nouns. Visual Explanations is about picturing verbs. All three are beautiful artefacts in their own right, encapsulating the author's ideas in the actual production of the book. Each is crammed with examples of good and bad practice over the past centuries.