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Product: Book - Paperback
Title: Web Metrics: Proven Methods for Measuring Web Site Success Publisher: Wiley Authors: Jim Sterne, Jim Sterne Rating: 5/5  As a Search Engine Optimization (SEO) Specialist I found this book to be an excellent resource to clarify the differences between website traffic analysis, search engine optimization and tracking business success metrics. I like to drive home to my employer that we need to focus on the goals of our sites and define our own metrics as to what success means. My interest is always, "How will this increase sales?" This book makes very clear which numbers matter and why, including web traffic, sales and marketing. I especially like the focus on "actionable" intel: metrics are great but what do they tell us to DO differently? How will this give us a competitive advantage? What does it tell our sales people? I recommend this book for newbies as well as pros. If you're a pro there is so much in this book that there has to be something new that will help you compete. If you're a newbie you will soon be talking like a pro. Career advantage. It is written so anyone can understand it in a kind of Dr. Phil tone. I also like that it uses examples from all sizes of companies instead of just telling me how Amazon and EBay did it - like we're all in that league. There is a lot of information here, it will take you a while to read it. No I did not find every chapter riveting but I seldom find that in any non-fiction book. Many times however I put the book down, weighed the insights provided against how we do things presently and pondered how I could convey the points to the marketing department. If I can give the sales force an edge we all win.
Product: Book - Paperback
Title: Where Wizards Stay Up Late: The Origins Of The Internet Publisher: Simon & Schuster Authors: Katie Hafner Rating: 5/5 We all lived through the Beatles, Jefferson Airplane and the Vietnam War. But what was happening in the new agency called Advanced Research Projects Agency (ARPA)? And how did they ever come up with this thing called the Internet? This is an important book from a historigraphical perspective. It tells he story of the people who conceived of, and started a network of computers talking to each other. Needless to say, it was not without struggle and frustration. But the level of precision which they demanded assured a lasting legacy. Besides describing the beginnings of the Internet, the authors describe decisions that went into molding early services, Telnet, FTP and E-Mail. Hafner & Lyon have guarenteed themselves a place on the shelf along side Steven Levy (Hackers) and Clifford Stolle (The Cuckoo's Egg). Carl Dolmetsch / Newport News, VA carld@visi.net
Product: Book - Paperback
Title: Security Engineering: A Guide to Building Dependable Distributed Systems Publisher: Wiley Authors: Ross J. Anderson, Ross Anderson Rating: 5/5 Those of us in the computer security business have been mining Ross Anderson's web site for years, since he's done some really unique and important work in the field. Finally he's pulled it into an incredible book, one that's essential for anyone interested in information security. Two elements combine make this book unique: first, the book manages to cover all of the major topics in the field, and second, the book covers the whole range of attacks that systems can face: technical, procedural and physical. Historically, writers on information security have focused on computers and disembodied "users," downplaying the crucial issues of physical security, perimeters, operating procedures, and the limits of human behavior. This book tries to integrate such concerns into information security thinking, instead of treating them as "special concerns that computer geeks don't really care about." Best of all, the book is a great read. Ross has a fine way of drawing out the irony we encounter in user behavior, enterprise behavior, and even in the actions of presumed authorities in industry and government. At one point he discusses a government endorsed security evaluation process "which, as mentioned, is sufficient to keep out all attackers but the competent ones." Ross unabashedly explains several aspects of information security that most writers ignore entirely, like security printing, seals, tamper resistance, and associated procedures. In my own books, reviewers have chided me for including such "irrelevant" topics, even though they play an essential part in making a real system work. As Ross ably points out, most successful attacks these days are pretty mundane and don't involve cryptanalysis or sophisticated protocol hacking. ATM fraud, for example, often relies on pre-computer technology like binoculars to pick up a victim's PIN. This book should open a lot of peoples' eyes.
Product: Book - Paperback
Title: HTML 4 for Dummies, Fourth Edition Publisher: For Dummies Authors: Ed Tittel, Natanya Pitts, Ed Tittel Rating: 4/5  They really live up to that subtitle in this one. Chapter 6 is a reference. This is however what I needed, because I already had written some html code, but was unhappy with the code the tools were creating. Remember, YOU DO NOT NEED A BOOK TO LEARN HTML! However, a book can help you improve the your html code. If you do need a book to learn html, then your going to have much larger problems because html is the tip of the iceburg, it's what the user sees and uses to communicate with the CGI script running on the server. May all the gods help you if you need more hand holding then any HTML book would provide. You could print the reference from the web, but, that will not look as pretty on the shelf. I'm a programmer for FamilyHomeSearch.com, and use the book as a reference to make the generated html code from Microsoft Front Page 2000, more efficient.
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